Leadership Staff

About Avatar Solutions

At Avatar Solutions, our diverse and talented staff is committed to providing consistent, top-level service to your survey or consulting project. Comprised of experts in the survey and consulting industry, our Leadership Team provides guidance and direction throughout the process. Our expertise in a broad range of fields is certain to meet the needs of your organization.

Jeffrey Brady

Chief Executive Officer & President
Jeffrey J. Brady

Jeff Brady is the Chief Executive Officer and President at Avatar Solutions (formerly, Avatar International LLC and HR Solutions Inc.).

Prior to joining Avatar, Jeff was President and Chief Executive Officer at Advanced Health Media (AHM), a software and services provider of sales force logistics and regulatory compliance solutions for the global pharmaceutical/medical devices industry. During his tenure at AHM, Jeff drove a transformational growth strategy and led its operational execution that grew the company from under $10 million in annual revenue to over $400 million in annual revenue over a six-year timeframe. Jeff transformed the company from a services-only model to an enterprise-level, technology-enabled service provider. The company conceived of and developed patented workflow, regulatory compliance and financial management technology that is used by dozens of pharmaceutical companies, including 15 of the top 20 largest in the world.

Jeff was also a consultant with Marakon Associates, a top strategy consulting firm that provided value-based management advisory services to Fortune 500 companies. Jeff's clients included leading companies in the Aerospace and Defense and Financial Services industries.

Jeff was a commissioned officer in the U.S. Navy for six years as Nuclear Submarine Officer aboard the USS Henry M. Jackson (SSBN730).

He received a B.S. in Industrial Engineering from Purdue University and an MBA from the Sloan School of Management at the Massachusetts Institute of Technology.

Marty Wehrle

Senior Vice President of Information Technology and Chief Information Officer
Marty Wehrle

Marty Wehrle is the Senior Vice President of Information Technology and Chief Information Officer at Avatar Solutions. Marty joined the Avatar team in 2012, and is responsible for leading the expansion of Avatar's technological capabilities, including innovating sophisticated reporting and business analytics capabilities. Marty has over 25 years of experience in the Information Technology field. Prior to joining Avatar, Marty served as Managing Director for Olenick and Associates, a provider of software testing, quality assurance, project management, and IT service management consulting services. Marty was also the CIO for two firms, where he was responsible for leading strategic Information Technology transformation initiatives. Marty holds a MS degree in Computer Science from DePaul University.

Lynn Ehrmantraut

Senior Vice President of Performance Improvement
Lynn Ehrmantraut

Lynn Ehrmantraut is the Senior Vice President of Performance Improvement for Avatar Solutions. She is responsible both externally and internally to set the agenda for Quality Improvement and Research Development aimed at improving the patient experience.

Externally Avatar shares its expertise in measuring and improving the patient experience of care, and wherever possible leads and shapes the national conversation. Internally this role provides oversight and direction to drive partner improvement through products and services that are of the highest quality, meeting regulatory and rigorous research specifications.

Lynn's training is in Health Information Management and she has 20-plus years experience in a variety of acute, behavioral and sub-acute healthcare settings, focused in the areas of performance improvement, customer service, risk management, informatics and accreditation. Prior organizations include Eisenhower Medical Center, The Betty Ford Center and Quorum Health Resources.

She joined the Avatar team in 2001 after having experienced first-hand the Avatar products and services available over a span of 10 years.

Lynn's MBA is from the University of Phoenix, undergraduate degree in Health Information Administration from the College of St. Scholastica. She is a Registered Health Information Administrator and certified quality professional through NAHQ's CPHQ certification program.

Meredith Boza

Vice President of Operations
Meredith Boza

Meredith Boza is the Vice President of Operations for Avatar Solutions and is responsible for the overall survey operations to ensure top quality survey generation, administration, data collection and data reporting. Specifically, she is responsible for the leadership, guidance, and management of the firm's Workforce and Patient Experience Survey Operations, Workforce Project Management, and Quality and Compliance teams. Meredith has in-depth expertise in operations management, quality control, and process improvement, including proficiency in Six Sigma process improvement methodology.

Meredith received her Bachelor of Arts degree in English Literature from DePauw University in Greencastle, IN. Prior to joining Avatar Solutions, Meredith was a Six Sigma Black Belt for IRI (formerly SymphonyIRI Group), a leading provider of market information and solutions for the consumer package goods industry.

Outside of the office, Meredith enjoys cooking, expanding her cookbook collection, and traveling. She is originally from Lake Bluff, IL, and currently resides in Chicago, where she lives with her husband Brad and their dog Bruce.

Jason Macedonia

Vice President, Training & Development
Jason Macedonia

Since joining Avatar Solutions in 2003, Jason Macedonia has led Avatar's expansion and development and has facilitated quality improvement efforts with hundreds of healthcare organizations. Jason has established strategic relationships with large GPOs including the University HealthSystem Consortium (UHC), Novation, VHA, and Quorum Health Resources (QHR) as well as with renowned healthcare organizations including Kaiser Permanente and Mayo Clinic. He has trained thousands of service leaders on improvement tools and resources made available by Avatar's reporting systems and has presented at strategic planning sessions for organizations nationally.

Jason earned his BA in Business Management, and his MBA from Stetson University in DeLand, Florida. Prior to joining Avatar he facilitated educational training for team members with the Orlando Science Center, where he also created and launched their first internship program.

Outside of work, Jason is an avid beach volleyball player and enjoys singing and guitar. He has also travelled extensively through Europe and has led mission work in Mexico and Jamaica.

Peter Vlerick

Chief Financial Officer
Peter Vlerick

Peter Vlerick joined the Avatar team in July, 2013. He previously served as Executive Vice President and Chief Financial Officer for Servigistics, Inc., a private equity backed global provider of software solutions that allow Fortune 3000 companies to optimize their service businesses. At Servigistics, Peter helped grow the business, both organically and acquisitively, and establish the Company as the leader in the Service Lifecycle Management (SLM) space. Servigistics was sold to PTC (Nasdaq: PMTC), a $1.3 billion global software Company, for $220 million in October 2012.

Peter is a Certified Public Accountant and he graduated magna cum laude with a BS in Accounting from Boston College and has an MBA from University of Chicago.