ABOUT US

Leadership Staff

About Avatar Solutions

At Avatar Solutions, our diverse and talented staff is committed to providing consistent, top-level service to your survey or consulting project. Comprised of experts in the survey and consulting industry, our Leadership Team provides guidance and direction throughout the process. Our expertise in a broad range of fields is certain to meet the needs of your organization.

Mike Sinoway

Chief Executive Officer
Mike Sinoway

Mike Sinoway is the Chief Executive Officer at Avatar Solutions. His expertise in client service, market research, information technology, and big data are a perfect fit with the current offerings and future direction of the company.

Mike has over 25 years of experience in building professional services organizations. From 2005 to 2014, he was a member of AlixPartners, a leading business advisory firm. In his role as Managing Director, Mike founded and built the firm's Growth Practice. He helped clients improve innovation, sales, marketing, service, and pricing. His clients have included companies in hospitality, consumer products, high tech, medical products, life sciences, and health care.

Prior to AlixPartners, Mike served 15 years at Deloitte Consulting, where he led the firm's regional operations practice and co-founded the firm's global Customer Relationship Management Practice. He enjoyed bringing production concepts, lean principles, and process thinking to the traditionally chaotic areas of sales and marketing.

Mike's early career included working in R&D for advanced propulsion systems at Honeywell Aerospace, and in Research & Planning for Walt Disney Attractions. He holds a Bachelor of Science in Aerospace Engineering from Georgia Tech and an MBA from Arizona State.

Dave Beaulieu

Chief Commercial Officer
Dave Beaulieu

Dave Beaulieu is the Chief Commercial Officer at Avatar Solutions and leads the Sales, Marketing, and Product teams. His responsibilities at Avatar consist of acquiring new partners, growing revenue, expanding market share, retaining current partners, and streamlining sales operations, marketing, and brand management.

Dave is a long-tenured healthcare sales executive, having spent most of his career leading sales and marketing organizations for leading healthcare services divisions of GE and Danaher. He was most recently responsible for North American Sales at Aramark Healthcare Technologies. Dave holds a Bachelor of Arts degree from the University of New Hampshire. He currently lives in the Chicago suburbs.

Marty Wehrle

Chief Operating Officer
Marty Wehrle

Marty Wehrle is the Chief Operating Officer at Avatar Solutions. Marty joined the Avatar team in 2012, and is responsible for leading the operations team and the expansion of Avatar's technological capabilities, including innovating sophisticated reporting and business analytics capabilities. Marty has over 25 years of experience in the Information Technology field. Prior to joining Avatar, Marty served as Managing Director for Olenick and Associates, a provider of software testing, quality assurance, project management, and IT service management consulting services. Marty was also the CIO for two firms, where he was responsible for leading strategic Information Technology transformation initiatives. Marty holds a MS degree in Computer Science from DePaul University.

Peter Vlerick

Chief Financial Officer
Peter Vlerick

Peter Vlerick joined the Avatar team in July, 2013. He previously served as Executive Vice President and Chief Financial Officer for Servigistics, Inc., a private equity backed global provider of software solutions that allow Fortune 3000 companies to optimize their service businesses. At Servigistics, Peter helped grow the business, both organically and acquisitively, and establish the Company as the leader in the Service Lifecycle Management (SLM) space. Servigistics was sold to PTC (Nasdaq: PMTC), a $1.3 billion global software Company, for $220 million in October 2012.

Peter is a Certified Public Accountant and he graduated magna cum laude with a BS in Accounting from Boston College and has an MBA from University of Chicago.

Lynn Ehrmantraut

Senior Vice President of Performance Improvement
Lynn Ehrmantraut

Lynn Ehrmantraut is the Senior Vice President of Performance Improvement for Avatar Solutions. She is responsible both externally and internally to set the agenda for Quality Improvement and Research Development aimed at improving the patient experience.

Lynn's training is in Health Information Management and she has 20-plus years experience in a variety of acute, behavioral and sub-acute healthcare settings. She joined the Avatar team in 2001 after having experienced first-hand the Avatar products and services available over a span of 10 years. Lynn received an MBA from the University of Phoenix, and an undergraduate degree in Health Information Administration from the College of St. Scholastica. She is a Registered Health Information Administrator and certified quality professional through NAHQ's CPHQ certification program.

Jason Macedonia

Vice President, Training & Development
Jason Macedonia

Since joining Avatar Solutions in 2003, Jason Macedonia has led Avatar's expansion and development and has facilitated quality improvement efforts with hundreds of healthcare organizations. He has trained thousands of service leaders on improvement tools and resources made available by Avatar's reporting systems and has presented at strategic planning sessions for organizations nationally.

Jason earned his BA in Business Management, and his MBA from Stetson University in DeLand, Florida. Prior to joining Avatar he facilitated educational training for team members with the Orlando Science Center, where he also created and launched their first internship program. Outside of work, Jason is an avid beach volleyball player and enjoys singing and guitar. He has also travelled extensively through Europe and has led mission work in Mexico and Jamaica.

Murat Philippe

Director of Workforce Consulting Services
Murat Philippe

Murat Philippe is the Director of Workforce Consulting Services for Avatar Solutions. Having worked in the survey industry for over 15 years, he functions as a key analyst and leads the workforce consulting team. In addition to speaking at national conferences and facilitating over 2,000 focus groups, Murat guides leadership teams through results presentations, the action-planning process, and our innovative ActionPro software.

Prior to joining Avatar Solutions, Murat worked for four years at International Survey Research, now Towers Watson. He is a graduate of Northwestern University and worked as a research manager in the Northwestern University Psychology Department. Born in Spain, with roots in the Caribbean, Murat is fluent in Spanish. He currently lives in Evanston, IL

Kathryn Muscato

Director of Performance Improvement/Executive Consultant
Kathryn Muscato

Kathryn Muscato is Director of Performance Improvement at Avatar Solutions. Employed by Avatar since 2008, Kathryn's areas of expertise include creating a culture of accountability, Service Driven Culture, and Skills Lab Facilitation.

Kathryn received a Bachelor of Science in Business Administration from Drake University in Iowa, specializing in Quality Improvement. She then joined the Iowa Quality Improvement Organization. From there, Kathryn continued her education at the University of Central Florida, obtaining a Master of Health Services Administration.

Kathryn currently resides in Longwood, Florida, where she enjoys making household improvements. She also enjoys camping with friends and boating near her home.